Richard Viguerie will be recieving a Lifetime Achivement Award, presented by WCPAC at the closing reception of this year's conference on Sat., Oct. 16th. Below is one of many op-eds he has written recently. Viguerie pioneered ideological and cause-related direct mail in the 1960s and 1970s and is currently Chairman of ConservativeHQ.com

Richard A. Viguerie: CNN is dying by not differientating
By: Richard A.Viguerie
OpEd Contributor
August 17, 2010

CNN is hemorrhaging viewers.  One article I read said that CNN’s policy of playing it right down the middle is not working.

What a hoot! Only a liberal would think CNN plays it down the middle. If CNN really played it down the middle, they would probably have a huge audience.

CNN is violating the four basic rules of marketing: Position, Differentiate, USP (Unique Selling Point), and Brand.

I won’t bore you with a detailed marketing analysis of how CNN has violated all four. But, discussing one of the four – Differentiate - will shed some light on CNN’s problems.

CNN does not differentiate itself from CBS, ABC and NBC news coverage.  Nor, for that matter, does it differentiate itself from the major liberal print news publications including The New York Times, The Washington Post, Time magazine, Newsweek, etc.

When the typical American (the 80% Gallup says are not liberal) looks at CNN, what do they see?

They see the elite of America. They see those who attend the New York charity balls, the Washington cocktail receptions, and the Hollywood fundraisers

Read More